Last year was all about survival, and some businesses were more prepared than others. Those who had already taken steps towards digital transformation could accommodate the abrupt changes we all made to the way we live and work with greater ease, and this paid dividends.
This year, whilst there is still some uncertainty about what lies ahead, we can be sure of the necessity to embrace the digital world and be flexible if we want our businesses to grow and thrive.
Looking to the future
Organisations who adopt a forward-thinking approach will be looking to implement more efficient ways to work, such as maximising the use of cloud-based applications and switching to IP telephony solutions. Any business using such technologies over copper-based connectivity services such as ADSL or FTTC broadband is likely to experience frustrating productivity limitations.
Full-fibre connectivity is ultra-fast and resilient, which is needed to underpin these advanced digital solutions to ultimately future-proof businesses through 2021 and beyond.
When 'fibre' isn't fibre
Somewhat confusingly, internet connections can often be described as 'fibre' even when the fibre cable connects only part of the network. An FTTC (Fibre to the Cabinet) connection, for example, utilises fibre from the exchange to the street cabinet but then a slower copper cable from the cabinet to the final destination. Full-fibre, however, is just that; a fibre optic connection the entire route, from the exchange to a business premise.
Driving positive change
Here at Boxx, we're working in partnership with CityFibre, to change the perception that full-fibre internet connectivity is prohibitively expensive and, therefore, out of reach for SME's.
Boxx is proud to be one of a select number of City Champions that CityFibre has chosen to recognise our evident passion and commitment to helping our local business community thrive by unlocking their digital potential.
Game-changing internet connectivity
The latest, exclusive CityFibre innovation proves it is possible to deliver a full-fibre connection that balances exceptionally high speed whilst retaining critical reliability without requiring a large financial investment.
With a symmetrical speed guaranteed at 200Mbps, which can also satisfy bandwidth surges up to 1Gbps, CityFibre's Ethernet Flex offering is more than cost-effective. The term 'symmetrical speed' means that collaboration tools such as Zoom or Teams work better, as do cloud-based services like Microsoft 365. The solution works by taking advantage of sensibly defined networking to give businesses the bandwidth they need, as and when they need it, without prior request, providing companies with all the flexibility they need.
Bridging the gap for smaller businesses
No longer will just larger organisations or those with bigger budgets reap the benefits of full-fibre connectivity here in Milton Keynes. Through the revolutionary CityFibre network, Boxx is enabling businesses to improve their productivity and fuel growth.
Dean Burgin, Co-Owner of Boxx quotes:
The last year has been a challenge for everyone, but the potential for businesses to flourish here in Milton Keynes is huge. Thanks to CityFibre's full-fibre offering and the Ethernet Flex solution, organisations of any size can access the connectivity they need to take full advantage of modern digital services. As a CityFibre City Champion, we are ready and eager to support our local community, building strong, sustainable businesses here in MK.
To learn more about the game-changing, full-fibre connectivity available here in Milton Keynes, visit our dedicated Gigabit MK page.
