Here at Boxx we’ve just launched our new website – we hope you like it! Our aim was to simplify our offering to make even clearer what we could do and let our products and services do the talking.
As a service company, we predominantly work with SMEs and so when we were coming up with the content, look and feel for the site, we decided to use local small businesses to pull it together.
The web designer was an easy choice as we have been working with Terry at local business Amasci Creative for years now and he never ceases to amaze us with his work, dedication and professionalism.
Another obvious place to do this was with our images. Like most companies undergoing a website transformation, we wanted to use pictures that were personal to us and pertinent to our products, as well as looking fresh and striking. We decided to think outside the Box(x) and approach a local wedding photographer, Matt Parry Photography, who came with an excellent reputation and a gorgeous portfolio (do take a look, he really has captured some stunning shots).
We needed someone to come into the office to take some photographs, but also wanted some street photography to liven up the pages and offer something different from the standard stock shots, that we all see way too much of. Obviously this was a bit different from shooting emotional brides and tearful grooms, but alternative wedding photographer Matt took to the challenge with gusto and was more than happy to take it on.
One of the reasons we had chosen him was the look and feel of his pictures being a bit different from the standard wedding ones but still conveying the spirit of the day. Our hope – and the reality, happily – was that Matt would be able to capture the spirit and professionalism of the Boxx staffers without resorting to cheesy mass office photos, or individual headshots as seen on LinkedIn.
It worked really well. We’re primarily delighted because we wanted the imagery on our site to be about people, rather than purely corporate, and Matt has captured that perfectly.
Boxx is a huge supporter of people and their businesses, doing whatever we can to help. Whether we are talking about a small independent coffee shop, or a letting agency, they are all run by people, whose customers are people. It is the people-mindedness of our business that really sets us apart, and we are pleased beyond measure that Matt’s lovely pictures reflect that.
So a huge thanks to the talented Matt for his excellent work and cheerful working manner, not forgetting, too, to credit Terry at Amasci Creative for his website design talents. He took the pictures and our words, and created a website that is not only a thing of beauty but also something that we feel really portrays our company, our products and our ethos, in a way that we are immensely proud of!
Cheers guys – And three cheers for SME’s!
