Anyone who’s ever started any kind of business will tell you they are the best at what they do.
Better than the competition on price, on quality, on…
So how do consumers work out who is actually head and shoulders above the rest…?
Recommendations are the key – and the more the better. Which is why businesses of all shapes and sizes are turning to review sites to allow their customers to (hopefully) recommend a great and competitively-priced job well done to others looking for something similar.
Trustpilot is the big name among review sites, and one that came to our attention after initial online research to identify potential suppliers.
We were – and still are – very impressed with the service they provide, which aims to build trust and transparency between consumers and businesses. We felt, of all the services we looked at, that Trustpilot really ‘did what it said on the tin’ and were true advocates of the service they provide, which was very important to us. Reputation is everything so we were determined to provide our customers with a reliable place to leave an honest review and Trustpilot seemed to fit the bill.
We work hard to do the best for each and every customer every day, so had no qualms about opening ourselves up to the public vote, as it were. And with over 120,000 businesses in 65 countries being reviewed, including big names like Royal Mail, Travelex and Superdry, we’re in good company.
Trustpilot make it really easy to obtain reviews, with templates that can be customised to look and feel part of your brand. You can also choose whether to send them manually or automate the process completely.
We take the time to respond when customers leave reviews on our Trustpilot Company Page, as whatever they say (and they’re generally very positive), we value their input and the time they take to tell us about our service.
The Trustpilot Dashboard is pretty addictive too and you’ll definitely find yourself spending time there, fascinated by the wealth of data available.
Our personal favourite is the search terms that are typed into Google that result in our trustpilot company page appearing in the search results.
It really is fascinating!
There are numerous widgets that can easily be integrated into your website so that you can share your success stories. Visitors to your site immediately know that these recommendations are genuine – Let’s face it, anyone could ‘write’ a testimonial and slap it on their website. No-one would really be able to tell if it was authentic or not. Trustpilot voids that underhand trick completely.
And while transparency is very important in itself, using Trustpilot has also had additional benefits for us. Our Google ranking has improved and now we always dominate the top results positions – and so it works for us on every level.
Are you using Trustpilot or similar, if not we recommend you do!