As a nation, the UK is increasingly dependent on digital technologies and this is only set to rise as we move through this new decade.

We’ve all felt frustrated when the internet grinds to a halt or when the download estimate for a large file is minutes – even hours – instead of seconds.

These days anyone would be annoyed at having to save files to a USB stick (how quickly things become out-dated?!) because the internet connection isn’t up-to-scratch.

These frustrations may seem small in isolation but when you consider the effect they have on business; you would be naïve to think they are just part and parcel of modern day working.

In fact, the impact they can have on productivity is significant, which in turn reduces cost effectiveness and ultimately a business’ bottom line.

Be forward-thinking…

With cloud-based applications becoming mainstream for businesses of all sizes and with companies from every sector, the length and breadth of the UK, needing to migrate to internet delivered telephony solutions over the coming years, never has there been such an urgent need for digital connectivity that is truly fit for purpose.

Unlock your business potential…

As we sit on the brink of this digital revolution, with internet connectivity now the most critical business tool, those ‘making-do’ with an incompetent service or not truly understanding the potential a robust connection brings, is holding back more than many businesses realise.

Any business looking to grown in 2020 and beyond, NEEDS access to the best possible internet-based services, in order to grow.

Direct Internet Access (DIA) is a term widely used, often not understood, yet crucial for businesses wanting to maximise efficiencies and opportunities.

What is Direct Internet Access?

Ultimately, DIA is an umbrella term for a variety of business-grade internet services, common in the fact that they often offer uncontended and symmetrical bandwidth, which means that there is no line sharing and upload speed is the same as download speed.

Crucially, this allows multiple users to be doing multiple tasks at the same time, which is vital when utilising cloud-based storage, unified comms tools and other online software.

Robust digital infrastructure is a necessity…

Every company will have different objectives and ambitions and Direct Internet Access can be delivered in a variety of ways (including GEA, GPON, EoFTTC, FTTP, Leased Line) to accommodate these priorities, with speeds up to 1 Gigabit available in many UK cities.

The features and benefits of DIA can be explored further on our DIA page and to understand exactly what each of the services offers, including explanations of the (sometimes confusing) terminology, check out our download below.