Businesses rely on many things to keep them innovating and ticking over – marketing tools are becoming an increasingly important part of the mix.
Here is a summary of our five favourites we simply cannot live without:
This global reviews website provides us with valuable, ongoing feedback – whether it’s good, bad or down right ugly. Luckily, it’s mostly good!
We love the transparency which means that anyone can see the reviews posted – and the honest, unbiased nature of the reviews themselves.
Our customers are mainly happy bunnies, and our score is ever-increasing, but we are not complacent and are determined to keep our product offering and customer service levels as high as ever. Constant feedback helps us do that.
Ultimately, it is only through opening ourselves up to feedback, whatever that is, that we will keep learning and growing as a business – and Trustpilot is the best way that we’ve found to do this.
If you’re looking for a no-hassle, automated marketing solution, then this is for you.
We initially used it as an email marketing tool, but it also comes with a whole host of additional features that really do set it apart from others on the market. Built in CRM, landing pages and website visitor identification to name but a few!
Setting up workflows to automatically send emails in pre-defined circumstances is a big time saver for us and means we have more time to spend using it to drive leads and convert sales. And it’s affordable too!
This might sound like an obvious one, but it really is gold dust for your business.
We all know the volume and sources of your website traffic, both organic and any pay-per-click, are important metrics to measure, but Google Analytics allows you to slice and dice this data pretty much any way you want to drill right down into what matters to you.
The dashboard can look quite daunting at first, but Google does offer training to get you started. Alternatively, you can outsource to experts who specialise in this so that they can analyse your data for you.
While Google Analytics is great for an overview, the paid-for Lead Forensics is very insightful and gives you more specific information about site visitors, including contact information, demographics and search behaviour.
Sign up to receive instant notifications if existing clients visit your site, or browse through a list of visitors to your site to identify new sales opportunities, among a host of other targeting options. This really is one that does pay for itself again and again and again.
Last but definitely not least Canva.
We love this site – it’s like having your own in-house graphic designer, yet it’s so easy to use. Whether you want to create a funky graphic for social media, design news business cards or put together a more complex brochure, there are a wealth of templates to choose from.
By opting for the business ‘Canva-for-work’ package you can upload your logo, fonts and brand colours to your account and you’re ready to start creating. Our marketing team use this for everything we do internally.
These 5 are our firm favourites at the moment – but do tell us any gems you’ve found that you think we should know about as well!
Making it easy for customers to give you feedback, both good and bad, is one of the most important things a business can do at this time to learn and grow…..
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